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Archive Monthly Archives: March 2017

Why You Need a Website

Why You Need a Website

What, No Website? Here's why you need a website.

It's really surprising just how many businesses don't have a website in 2017..

I've been doing a little bit of research on this over the past 2 months. I'm just really interested in finding out why that's the case.

Having spoken to nearly 100 business owners, who don't, over the past 2 months, they've given several reasons why?

Here they are:
1. They don't know where to start. They aren't a techie and don'y know anything about how to get a website.
2. They got prices for it in the past - but it was too expensive.
3. The don't see the value in it / don't see the point.
4. "My customers wouldn't look on the web for us".
5. "I've never gotten around to it".

If you don't have a business website, there's a good chance that your reasons fall into one of the 5 categories above.
If you have a different reason - I'd love to hear from you...

Anyway, I'm not into arguing that anyone's right or wrong. If you don't have a site and feel that you don't need one - and you're happy and busy - I'm happy for you.

For anyone else who's not busy - and probably not happy with that - here is my humble opinion. Here's why you need a website.

Not being a techie is no reason for not having a site. Lets's assume for a minute that you're a kitchen manufacturer/ fitter. Do you need to know anything about engine repair/maintenance to have a van? You wouldn't let not knowing how to change the oil stop you from having a van for work?

Same goes for having a website. Someone else will look after the techie stuff and let you get on with your work and running your business.

You really need to ask yourself Why you need a website

If you've gotten a price for a website in the past - you may have been put off by the prices.Yes, some websites can be really, really expensive (our's are not). I have a friend who builds websites for doctors and medical centres. He charges anywhere from 10k and up for a website. That's pricey.

At the other end of the scale, you an get a really basic, template site for €49.
As much as I'll tell you that you don't nee to spend the price of a family car on a business website - similarly - don't believe that you'll get a website for the price of taking the kids to the movies on a Sunday afternoon!

I've had people ask me on more than a few occasions - about the €49 websites. All I can say is - be realistic. What do you think you'll get for that kinda money.
Seriously... A decent website will be the most valuable tool in your business. It's a 24 hour, 7 day a week salesman. when something is gonna bring in the enquiries for your business - put a realistic value on it.

Next point. They don't see the value in having a site!

If you had a billboard, with flashing neon lights, on a busy road that has thousands of people passing it every day - what type of business would you have to be in, not to get phone calls?

I don't care what business you are in - but you have competitors. and if your competition has a website - they are getting customers that should be yours. They are eating your dinner! No doubt.

You have nothing to loose by having a decent business website.
You have everything to loose if you don't!

"My customers's aren't looking for us on the web"... Ya' think so? I can't think of a single business that I've talked with over the past 2-3 years that wouldn't benefit from having a site.
Google is your friend - but only if you have a website.

Never got around to it - maybe if you've been rushed off your feet since 2005 - you could be justified with this answer.

During the last recession - while many of my competitors in my engineering business when out of business - we were flat out. We were honestly really busy, while many business owners that I knew and talked to were struggling. I'm not saying that to brag. Definitely not. A lot of people suffered because they had no work. But the ting that helped us was I had gotten very good at marketing - that includes having a good website that was bringing in lots of business leads and enquiries.

A website is not a magic bullet. It will not solve all your business problems. But a decent website and a little ibt of marketing will get you far ahead of your competition, bring in new customers and get your cash flow healthy.

Get in touch for a free chat about how you can get more business enquiries and customers.

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