Are you in need of a Marketing consultant in Newry? You're in the right place!
I'm Adrian McGivern. I've owned and operated small businesses for over 20 years. I'm a certified member of the Duct Tape Marketing Network of Consultants. There's currently 125 of us worldwide. I work with small business owners in Ireland and the UK to help them develop and implement profitable marketing.
Sounds a bit grand? not So.
Everything that we do is simple to understand and use, low cost and repeatable - and gets profitable results. You can't afford to throw money away in the hope that it will bring in more business. Everything we do starts with developing a marketing strategy. We don't go running after every shiny new marketing tactic. In fact, much of what some people believe to be old fashioned, still works really well today.
I'm a marketing consultant in Newry - but I work with businesses all over the country - and in fact - all over the world.
Ad well as being a consultant in the Duct Tape Marketing Network, I'm also a certified Digital marketer - specialising in Facebook advertising, Search engine optmisation and Direct Response Website development (websites that generate leads and customers). I also have an MBA - but that's not there to impress - jus prove that I'm serious!
Don't have a website - or have one but you're not proud of it? Don't worry about it. From experience, there are still about 50% of small businesses don't have a website, and many of those who do - their sites are long past their "sell-by date".
But we're not only abut all things digital. We still believe and practice the art of print advertising, sales letters and exhibitions - where appropriate. Sometimes the old ways are still the best.
I don't believe that you should follow the latest trend or fashion in marketing - just because everyone else is. Do what works and what is profitable.
Essentially what I do is sell money at a discount. For every Pound, Euro or Dollar that you give me for marketing - I want to be giving you 3, 4, 5 or 20 back in return. The multiple that is returned - your ROI - obviously depends on the type of product or service that you offer and your margins.
Before I begin working with someone - I need to be sure that there is profit in it for them. If it's profitable - the relationship is usually longer term.
Anyway - interested in having a chat?
Hop on over to the contact page and fill out the form.
Thanks for now
Getting business from the web... Easier said than done, right?
You just need the Google Fairy Godmother to wave her wand over your site for it to get to page 1, or some £99 a month SEO guy who calls on the phone - and all your problems will disappear.
Well, good luck with that.
So, smarty pants... what does it take to get on page 1 of Google?
1. You need a website. Not a facebook page - you need a proper website. And by proper, I mean a site that's built on wordpress (or drupla).
N.B. Stay well clear of the "easy to use and free" site builders like Wix, Weebly and Squarespace. You might build yourself a nice looking site, but unless you have no competition - it will never see the light of day.
2. Keywords. Start by choosing 3 or 4 keywords or phrases that your customers would use to search for your "thing". For example - if you do crash repairs - they might search for "car body repair", "crash damage repair", "dent fixing", etc.
3. Content. Now you have your key words or phrases - you need to write some decent content, based on each of these keywords. Back in the day, you'd get away with one article each per keyword. Now, it's got competitive - so you'll need 3-4 articles per keyword. The more content Google sees on a topic on your site - the more authority it believes you have - and Google likes authority.
4. Unique content. You can not simply copy and paste content that you've "borrowed" elsewhere. You'll need to write unique content pieces - and no duplication of content on your own site either.
5. Links. You'll want internal links between pages. Outbound links to other authority sites and links to your site, from people who like your content. The more links - the more authority your site has!
6. Pictures and video. Embedded pictures and video are great for Google. Embedded Youtube videos and links from YT videos are great. Optimised video and pictures.
7. Logo's on your site help add authority.
8. Name, address and phone number and make sure that they match the name address and phone number that are listed anywhere else.
9. Social media links from Youtube, Twitter and Facebook
10. Citations which are mentions of your website from other sites with authority across the web.Citations from universities are extremely good - but also extremely hard to get.
11. Schema. This is a marking up of your content and overall site that tells Google what your site is about, who you are and where you are. Not many SEO's understand this enough to be able to use it well.
Get these 11 points down and you'll be off to a great start. In fact, if you get these right, you'll probably be ahead of 75% or more of the competition.
Getting business from the web isn't that hard if you have the basics right
Ta for now