Are you looking for an easy way to grow your business? Many businesses think they need more enquiries - get more leads into the pipeline! However - in many businesses this just puts more pressure on resources that are often under strain already.
What they are better doing is focusing on getting better at the sales conversion.
Are you familiar with the idea of a sales funnel? If not, just imagine funnel that you would use to put petrol into a lawnmower - its wide at the top and narrow at the bottom.
the idea of the sales funnel is that your leads/ prospects/ enquiries go in the top of the funnel and your sales process turns some of those enquiries into sales at the bottom. That's the theory - and for many businesses - that where it ends.
Many small businesses don't have a planned and designed sales process. Their sales funnel looks more like a leaking bucket - full of holes. They loose prospective customers all over the place. Sometimes due to carelessness - often just due to a lack of a process.
Many just don't know that there should be a sales process in place.
If you are looking for an easy way to grow your business - i would start by taking a good look at how you or your staff handle new enquiries. What are the steps in the sales process - to take them from cold prospect - to warm lead - to sold customer. Do you drop the ball and loose prospects in the system? Do you follow up?
If you are looking for an easy way to grow your business fast - give me a shout for a more detailed chat about what you could do to convert more of your enquiries into paying customers.
Adrian McGivern is a certified Duct Tape Marketing Consultant and Certified Digital Marketing consultant. An SEO and Facebook Advertising specialist - to bring new leads and help convert them to sales. Adrian is a specialist in helping small to medium businesses to get more customers using online and offline marketing. He has over 20 years experience running small businesses. He has written two books on small business marketing and sales. He holds an engineering degree and an MBA. Adrian is a husband of one and father of two. He is said to be very good at his job and loves what he does.