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All posts by amcgivern

Effective Search Engine Optimisation in Lisburn

Effective Search Engine Optimisation in Lisburn

Who in their right mind would want Effective Search Engine Optimisation in Lisburn? Serioulsy... as a business owner, you have much bigger fish to fry.

You've Got Bigger Fish To Fry!
I now you have way more on your mind than taking calls from some guy who wants to talk about your website and where you rank on Google. Right? You have bills to pay. Customers to service. Products to get delivered. Orders to fulfil. Employees to manage. The VAT man coming. the rates bill.... and a million other things.

With all that - it's no wonder you have no interest in SEO. You haven't even got time to listen to what it means.

I know. I've been in your shoes. You're doing your best to juggle all the 101 priorities - this SEO stuff is just noise in the background.

Or is it?

What if you could make one of your problems go away? What if getting new business enquiries happened more often and in higher numbers? What would it mean to you if the number of new leads (by phone or by email) doubled in a few months? Or if they even increased by 50%??? Would that take some of the worry away?

For me, when I had employees, I had one eye on the work in hand - making sure it was getting done properly, that the customers were always happy - and that we were getting paid. The other eye I had on the new business enquiries coming in. Getting the leads and converting them to sales. My business was very profitable, but it work slowed down - it wouldn't take long to burn my cash with the overheads that still had to be paid - busy or not.

How Effective Search Engine Optimisation in Lisburn Can Make Your Life Easier

I'm not gonna claim that I can change your business overnight - that would be stupid. Some people make stupid claims.

I won't. I'm not stupid...

But what if I could help by getting you more new business enquiries? Let's err on the conservative side - and say I could only get you 10-15% more leads....
(lets assume you currently get 100 enquiries a month)

And what if I could help increase your conversion rate (new enquiries into sales) - lets sale only by 10-15% - again being conservative...
(lets assume your conversion is currently 1 in 4)

What about repeat business or referrals? What If I could help increase those too? Maybe 10% or so?
(for the example - lets assume you get 1 in 10 customers repeat or refer)

Think about the effect that would have on your business - or just you... Yes, it would make the business a lot bigger.

Just using these conservative numbers - you'd see a 33% increase in sales. This is the effect that Effective Search Engine Optimisation in Lisburn could have on your business.

We do more than Effective Search Engine Optimisation in Lisburn

We don't only offer Effective Search Engine Optimisation in Lisburn. We do Search Engine Optimisation for businesses across Ireland, the UK, and the U.S. at the moment. And we're very good at it to. Adrian can get you on page 1 of google within a few days for most businesses that he's worked with. Sometimes the competition is tougher and it takes a bit longer - but not often...

However - we look at the big picture. SEO is not the only way to get customers. We run Facebook advertising campaigns for local businesses. These are really effective for bringing in new enquiries - and cost effective too. We develop and implement marketing funnels - to help you convert more of your enquiries into customers. We build re-marketing systems and referrals systems - to get more of your customers coming back and referring you to their friends, family and co-workers.

If you're interested in reducing your work load - getting some help with the marketing of your business - get in touch. Even if it's only for a chat and some ideas.

Just fill out the form below and hit SEND. We'll be in touch to set up a call. Cheers. Adrian

Local Business SEO

Local Business SEO - What You should know

As a business owner, you probably have more on your mind than SEO. However - if you want to get business from the web - and today, it's often the case that the lions share of our business comes via the web - it' important that you have, at least a high level understanding of what SEO is and how it can effect your business.

Search engine optimisation exists in many forms. There's black hat - which is "outlawed by Google" - and will probably get your site de-indexed and banished to the deep dark parts of the web, where no-one will ever ind it. There's white hat - which is the type that is approved by google. This includes things like on-page optimisation, use of video, image optimisation and white hat link building.

I've mentioned link building or authority  links before in the blog post about optimisation for growth. Read more on that post.

The reason that you would want to build white hat links to your site is because the more relevant links from other sites to your blog post - means to Google that your site is a respeced authority. Just think about it... Who would link to rubbish content.

So to get authority links - you need to have linkable content. That means that you have to provide content that is high quality, informative and helpful to others.

Get on Page 1 fast

Local Business SEO

Contact us before your competition

Local Business SEO is often very poor in quality.

Often there s little or no done to small or local business websites - because the owners maybe feel that it is un-necessary - or it's an expensive luxury.

But getting found on the Google search engine is the number one source of new business leads for most small businesses. Youtube is the second largest search engine - and you should also consider getting found on it too.

Local Business SEO is a competitive business. It's a constant cat and mouse game to stay in the page 1 rankings. However, it is easier to rak on a local basis than on a national basis. For local business seo, you can generally get by with some top level pages for your main keywords or terms. Then have three or four supporting pages for each of the main keywords. These supporting pages can be as simple as a 500 word blog post that is also optimised for what is known as long tail keywords.

The video above is an example of an audit that I recently did for a local business. Their business wasn't appearing in the search results i the first three pages. If you want to be found - you need to be on page 1. A few years ago - it didn't take much to get on page 1. A few short 200 word blog posts - stuffed with the keywords. Not surprisingly - those days are gone.

The minimum amount of content now - is to have multiple supporting articles - at 500 words and more. And video helps too - both embeded video and linked video. Social profiles and purposeful activity on them has a positive effect.

 

SEO for Growth

SEO for Growth. Search Engine Optimisation that works

SEO is often seen as a "Black Art". In fact, it's not an art at all. Its a Science. Google is the biggest search engine by far and it's an algorithm that sifts and sorts through all the websites and info on the web to provide you with the most relevant, authoritative content. The algorithm is a mathematical calculation that measures the placement and number of certain words and phrases in your content, as well as your location (and lots of other data), against the searchers search term and location.

It is able to determine the most relevant results from millions or related items. It can also determine the geographic relevance - so that it only returns results that are in close proximity to the searcher for service type or local businesses. It can distinguish between a service and a product or person. It's really amazing and we take it completely for granted.

SEO For Growth

Get on Page 1 Fast

Contact us today

How can SEO for Growth benefit your business?

Every business needs a website. There are still a high proportion of small business owners who resist getting a site. Some feel that it's an expensive luxury or that it just isn't necessary - the have a Facebook page!

However - you are only ever a guest in Facebook's world - for as long as they choose to allow you to remain. Every week thousands of small businesses are banned from Facebook for minor infringements of their rules - rules that most people are not aware of. You never own your Facebook page or profile - so if they decide to take it away - there's nothing you can do. If you build a big business with a substantial following on your Facebook business page - and you fail to build an email list away from FB - you could loose everything overnight. Most businesses don't realise that.

If  you have your own website and you get SEO for Growth - you will get found in the search engines. If you work with me, that will happen fast - often within days. Our intention with SEO for Growth is to bring your business profitable results within two weeks of starting a campaign. Unlike our competitors, we are happy to guarantee our services and our results.

SEO for Growth will get you on page 1 of the search results, faster than any other provider.

We use a combination of white hat methods, including schema, on-page optimisation and link building to propel your site to page 1. Others will tell you that it will take them 3-6 months to see results. We can get measurable results on only two weeks.

Content is the cornerstone of a solid, reliable SEO strategy. There are thousands of small business websites in Ireland alone that don't contain any content. Without content and the appropriate tagging and coding - Google has no idea of what your website is about and that makes it difficult for them to get customers from the web - other than using adwords.

SEO for growth guarantees the marketing health of the business for the long term .

Marketing Consultant in Dublin

Marketing Consultant in Dublin

Are you in need of a Marketing consultant in Dublin? You're in the right place!

Marketing Consultant in Dublin

I'm Adrian McGivern. I've owned and operated small businesses for over 20 years. I'm a certified member of the Duct Tape Marketing Network of Consultants. There's currently 125 of us worldwide. I work with small business owners in Ireland and the UK to help them develop and implement profitable marketing.

Sounds a bit grand? not So.

Everything that we do is simple to understand and use, low cost and repeatable - and gets profitable results. You can't afford to throw money away in the hope that it will bring in more business. Everything we do starts with developing a marketing strategy. We don't go running after every shiny new marketing tactic. In fact, much of what some people believe to be old fashioned, still works really well today.

Marketing consultant in Dublin

I'm a marketing consultant in Dublin - but I work with businesses all over the country - and in fact - all over the world.

Ad well as being a consultant in the Duct Tape Marketing Network, I'm also a certified Digital marketer - specialising in Facebook advertising, Search engine optmisation and Direct Response Website development (websites that generate leads and customers). I also have an MBA - but that's not there to impress - jus prove that I'm serious!

Don't have a website - or have one but you're not proud of it? Don't worry about it. From experience, there are still about 50% of small businesses don't have a website, and many of those who do - their sites are long past their "sell-by date".

But we're not only abut all things digital. We still believe and practice the art of print advertising, sales letters and exhibitions - where appropriate. Sometimes the old ways are still the best.

I don't believe that you should follow the latest trend or fashion in marketing - just because everyone else is. Do what works and what is profitable.

Essentially what I do is sell money at a discount. For every Pound, Euro or Dollar that you give me for marketing - I want to be giving you 3, 4, 5 or 20 back in return. The multiple that is returned - your ROI - obviously depends on the type of product or service that you offer and your margins.

Before I begin working with someone - I need to be sure that there is profit in it for them. If it's profitable - the relationship is usually longer term.

Anyway - interested in having a chat?

Hop on over to the contact page and fill out the form.

 

Thanks for now

Adrian

Marketing Consultant in Belfast

Marketing Consultant in Belfast

Are you in need of a Marketing consultant in Belfast? You're in the right place!

Marketing Consultant in Belfast

I'm Adrian McGivern. I've owned and operated small businesses for over 20 years. I'm a certified member of the Duct Tape Marketing Network of Consultants. There's currently 125 of us worldwide. I work with small business owners in Ireland and the UK to help them develop and implement profitable marketing.

Sounds a bit grand? not So.

Everything that we do is simple to understand and use, low cost and repeatable - and gets profitable results. You can't afford to throw money away in the hope that it will bring in more business. Everything we do starts with developing a marketing strategy. We don't go running after every shiny new marketing tactic. In fact, much of what some people believe to be old fashioned, still works really well today.

Marketing consultant in Belfast

I'm a marketing consultant in Belfast - but I work with businesses all over the country - and in fact - all over the world.

Ad well as being a consultant in the Duct Tape Marketing Network, I'm also a certified Digital marketer - specialising in Facebook advertising, Search engine optmisation and Direct Response Website development (websites that generate leads and customers). I also have an MBA - but that's not there to impress - jus prove that I'm serious!

Don't have a website - or have one but you're not proud of it? Don't worry about it. From experience, there are still about 50% of small businesses don't have a website, and many of those who do - their sites are long past their "sell-by date".

But we're not only abut all things digital. We still believe and practice the art of print advertising, sales letters and exhibitions - where appropriate. Sometimes the old ways are still the best.

I don't believe that you should follow the latest trend or fashion in marketing - just because everyone else is. Do what works and what is profitable.

Essentially what I do is sell money at a discount. For every Pound, Euro or Dollar that you give me for marketing - I want to be giving you 3, 4, 5 or 20 back in return. The multiple that is returned - your ROI - obviously depends on the type of product or service that you offer and your margins.

Before I begin working with someone - I need to be sure that there is profit in it for them. If it's profitable - the relationship is usually longer term.

Anyway - interested in having a chat?

Hop on over to the contact page and fill out the form.

 

Thanks for now

Adrian

Marketing Consultant in Newry

Marketing Consultant in Newry

Are you in need of a Marketing consultant in Newry? You're in the right place!

Marketing Consultant in Newry

I'm Adrian McGivern. I've owned and operated small businesses for over 20 years. I'm a certified member of the Duct Tape Marketing Network of Consultants. There's currently 125 of us worldwide. I work with small business owners in Ireland and the UK to help them develop and implement profitable marketing.

Sounds a bit grand? not So.

Everything that we do is simple to understand and use, low cost and repeatable - and gets profitable results. You can't afford to throw money away in the hope that it will bring in more business. Everything we do starts with developing a marketing strategy. We don't go running after every shiny new marketing tactic. In fact, much of what some people believe to be old fashioned, still works really well today.

Marketing consultant in Newry

I'm a marketing consultant in Newry - but I work with businesses all over the country - and in fact - all over the world.

Ad well as being a consultant in the Duct Tape Marketing Network, I'm also a certified Digital marketer - specialising in Facebook advertising, Search engine optmisation and Direct Response Website development (websites that generate leads and customers). I also have an MBA - but that's not there to impress - jus prove that I'm serious!

Don't have a website - or have one but you're not proud of it? Don't worry about it. From experience, there are still about 50% of small businesses don't have a website, and many of those who do - their sites are long past their "sell-by date".

But we're not only abut all things digital. We still believe and practice the art of print advertising, sales letters and exhibitions - where appropriate. Sometimes the old ways are still the best.

I don't believe that you should follow the latest trend or fashion in marketing - just because everyone else is. Do what works and what is profitable.

Essentially what I do is sell money at a discount. For every Pound, Euro or Dollar that you give me for marketing - I want to be giving you 3, 4, 5 or 20 back in return. The multiple that is returned - your ROI - obviously depends on the type of product or service that you offer and your margins.

Before I begin working with someone - I need to be sure that there is profit in it for them. If it's profitable - the relationship is usually longer term.

Anyway - interested in having a chat?

Hop on over to the contact page and fill out the form.

 

Thanks for now

Adrian

Getting business from the web

Getting business from the web....

Getting business from the web... Easier said than done, right?
You just need the Google Fairy Godmother to wave her wand over your site for it to get to page 1, or some £99 a month SEO guy who calls on the phone - and all your problems will disappear.

Well, good luck with that.

 

So, smarty pants... what does it take to get on page 1 of Google?

A few things done right for starters and you'll be well on your way.

1. You need a website. Not a facebook page - you need a proper website. And by proper, I mean a site that's built on wordpress (or drupla).
N.B. Stay well clear of the "easy to use and free" site builders like Wix, Weebly and Squarespace. You might build yourself a nice looking site, but unless you have no competition - it will never see the light of day.

2. Keywords. Start by choosing 3 or 4 keywords or phrases that your customers would use to search for your "thing". For example - if you do crash repairs - they might search for "car body repair", "crash damage repair", "dent fixing", etc.

3. Content. Now you have your key words or phrases - you need to write some decent content, based on each of these keywords. Back in the day, you'd get away with one article each per keyword. Now, it's got competitive - so you'll need 3-4 articles per keyword. The more content Google sees on a topic on your site - the more authority it believes you have - and Google likes authority.

4. Unique content. You can not simply copy and paste content that you've "borrowed" elsewhere. You'll need to write unique content pieces - and no duplication of content on your own site either.

5. Links. You'll want internal links between pages. Outbound links to other authority sites and links to your site, from people who like your content. The more links - the more authority your site has!

6. Pictures and video. Embedded pictures and video are great for Google. Embedded Youtube videos and links from YT videos are great. Optimised video and pictures.

7. Logo's on your site help add authority.

8. Name, address and phone number and make sure that they match the name address and phone number that are listed anywhere else.

9. Social media links from Youtube, Twitter and Facebook

10. Citations which are mentions of your website from other sites with authority across the web.Citations from universities are extremely good - but also extremely hard to get.

11. Schema. This is a marking up of your content and overall site that tells Google what your site is about, who you are and where you are. Not many SEO's understand this enough to be able to use it well.

Get these 11 points down and you'll be off to a great start. In fact, if you get these right, you'll probably be ahead of 75% or more of the competition.

Getting business from the web isn't that hard if you have the basics right

Need some help or advice? drop me a line at
[email protected]
or hop over to www.Leading-Results.com/contact-us and leave a message on the contact form

Ta for now
Adrian

Why You Need a Website

Why You Need a Website

What, No Website? Here's why you need a website.

It's really surprising just how many businesses don't have a website in 2017..

I've been doing a little bit of research on this over the past 2 months. I'm just really interested in finding out why that's the case.

Having spoken to nearly 100 business owners, who don't, over the past 2 months, they've given several reasons why?

Here they are:
1. They don't know where to start. They aren't a techie and don'y know anything about how to get a website.
2. They got prices for it in the past - but it was too expensive.
3. The don't see the value in it / don't see the point.
4. "My customers wouldn't look on the web for us".
5. "I've never gotten around to it".

If you don't have a business website, there's a good chance that your reasons fall into one of the 5 categories above.
If you have a different reason - I'd love to hear from you...

Anyway, I'm not into arguing that anyone's right or wrong. If you don't have a site and feel that you don't need one - and you're happy and busy - I'm happy for you.

For anyone else who's not busy - and probably not happy with that - here is my humble opinion. Here's why you need a website.

Not being a techie is no reason for not having a site. Lets's assume for a minute that you're a kitchen manufacturer/ fitter. Do you need to know anything about engine repair/maintenance to have a van? You wouldn't let not knowing how to change the oil stop you from having a van for work?

Same goes for having a website. Someone else will look after the techie stuff and let you get on with your work and running your business.

You really need to ask yourself Why you need a website

If you've gotten a price for a website in the past - you may have been put off by the prices.Yes, some websites can be really, really expensive (our's are not). I have a friend who builds websites for doctors and medical centres. He charges anywhere from 10k and up for a website. That's pricey.

At the other end of the scale, you an get a really basic, template site for €49.
As much as I'll tell you that you don't nee to spend the price of a family car on a business website - similarly - don't believe that you'll get a website for the price of taking the kids to the movies on a Sunday afternoon!

I've had people ask me on more than a few occasions - about the €49 websites. All I can say is - be realistic. What do you think you'll get for that kinda money.
Seriously... A decent website will be the most valuable tool in your business. It's a 24 hour, 7 day a week salesman. when something is gonna bring in the enquiries for your business - put a realistic value on it.

Next point. They don't see the value in having a site!

If you had a billboard, with flashing neon lights, on a busy road that has thousands of people passing it every day - what type of business would you have to be in, not to get phone calls?

I don't care what business you are in - but you have competitors. and if your competition has a website - they are getting customers that should be yours. They are eating your dinner! No doubt.

You have nothing to loose by having a decent business website.
You have everything to loose if you don't!

"My customers's aren't looking for us on the web"... Ya' think so? I can't think of a single business that I've talked with over the past 2-3 years that wouldn't benefit from having a site.
Google is your friend - but only if you have a website.

Never got around to it - maybe if you've been rushed off your feet since 2005 - you could be justified with this answer.

During the last recession - while many of my competitors in my engineering business when out of business - we were flat out. We were honestly really busy, while many business owners that I knew and talked to were struggling. I'm not saying that to brag. Definitely not. A lot of people suffered because they had no work. But the ting that helped us was I had gotten very good at marketing - that includes having a good website that was bringing in lots of business leads and enquiries.

A website is not a magic bullet. It will not solve all your business problems. But a decent website and a little ibt of marketing will get you far ahead of your competition, bring in new customers and get your cash flow healthy.

Get in touch for a free chat about how you can get more business enquiries and customers.

Go to http://www.Leading-Results.com/contact-us

An easy way to grow your business

Looking for an easy way to grow your business?

Are you looking for an easy way to grow your business? Many businesses think they need more enquiries - get more leads into the pipeline! However - in many businesses this just puts more pressure on resources that are often under strain already.

What they are better doing is focusing on getting better at the sales conversion.

Are you familiar with the idea of a sales funnel? If not, just imagine funnel that you would use to put petrol into a lawnmower - its wide at the top and narrow at the bottom. 

the idea of the sales funnel is that your leads/ prospects/ enquiries go in the top of the funnel and your sales process turns some of those enquiries into sales at the bottom. That's the theory - and for many businesses - that where it ends.

Many small businesses don't have a planned and designed sales process. Their sales funnel looks more like a leaking bucket - full of holes. They loose prospective customers all over the place. Sometimes due to carelessness - often just due to a lack of a process.

Many just don't know that there should be a sales process in place. 

If you are looking for an easy way to grow your business - i would start by taking a good look at how you or your staff handle new enquiries. What are the steps in the sales process​ - to take them from cold prospect - to warm lead - to sold customer. Do you drop the ball and loose prospects in the system? Do you follow up?

If you are looking for an easy way to grow your business fast - give me a shout for a more detailed chat about what you could do to convert more of your enquiries into paying customers.​

Is Small Business Marketing Just Hype?

Is Small Business Marketing Just a Load of Hype?

It's hardly surprising that many people switch off at the very mention of Small Business Marketing. There are hundreds and thousands of self professed "small business marketing experts", many of them spouting complete B.S. about what you should and shouldn't do.

It really annoys me that there is so much bad information. Especially being directed at small business owners. They can least afford to waste their money on the latest social media fad... The one that 's "gonna make customers fall from the sky" and land in your order book!

Most of these guys (and gals) have never ran a real business of their own​. they have no idea what it's like to struggle along in a small business and try to make the books balance at the end of the month. It pisses me off that they tempt you with false, empty promises of lots of new customers, without any guarantee of success.

That's exactly why I guarantee my results. I'll help get you leads or it's free.​

Why are small business owners the target of all the bs marketing guru's?
Simple. Because they have little understanding of what small business marketing ​is, and can't tell the good from the bad. And that's not their fault.

Most small business owners didn't have any formal training in sales, or accounting, marketing or customer service. They almost always start a business because they are good at "doing their thing", delivering their product or service, and they see an opportunity.

Small business marketing

Just think, the kitchen manufacturer was once an apprentice kitchen fitter. the plumbing contractor started out as an apprentice plumber. The florist loved flower arranging and took a night classes or worked for another florist​. The same goes for most small businesses. The now owner was once a trainee in their skill or trade and became a do'er.

At some point they decided that they wanted to "do it" for themselves instead of for someone else. They had learned the technical skill, but no-one had taught them the business skills that go along with running a business (sales, marketing, Customer service, accounting, people management etc). Those pieces you just have to pick up as you go. Learn on the job, so to speak.

Well, some of them.... some of them ye' kinda learned. some ye' didn't.

Time for a bit of self honesty. Me included.

I hate accounting and book-keeping. I detest it. but it's a necessary evil. If you don't invoice, you don't get paid. Simple as. You may be the same?

People management. I'm not so good at that either. I probably expect too much from people and get annoyed when they don't work as hard as I do - even when I'm paying them very well. ​In my own businesses, that's why I didn't like employing directly and prefferred to subcontract. That way I didn't have to deal with employment issues and personal problems. I suck at managing people - but at least I'm honest with myself.

My background is engineering (years ago) and I also qualified as an electrician (years after qualifying as an engineer - and only because I wanted to)​. I never learned people management or accounting in my degree or in my 'employed' years. 

Eleven years ago, I completed my MBA. Part of that was marketing and finance (accounting). But it was all tailored to big business and corporate. ​I loved the marketing, but hardly anything was applicable to small business marketing.

A few years before that, I had been bitten by the marketing bug. Purely by accident (through a friend in the UK) I discovered the difference that marketing made in my own businesses. I started to read everything I could find on small business marketing - and sales. Took courses and joined a franchise in the UK to work with business owners to get big results. Stupidly, I did an expensive MBA to validate my experience. What a waste... I was a small business owner who had self-educated in sales and marketing.

How do you feel about sales and selling?

I'll hazard a guess that you ​feel the same about sales as you do about marketing? Most people squirm at the mention of doing sales. Kinda makes your skin crawl??

Many of us have had a bad experience with a pushy or slimy salesman at some point. That experience sticks in your mind and you just always associate sales with slimy. You don't want to be associated with slimy or pushy, do you? That's what puts you off.

I felt the same - for a while. But here's what changed. And it changed a loooong time ago for me. I was a student in Belfast. A friend had an evening job selling subscriptions to the Belfast Telegraph, selling it door-to-door in housing estates. she was making great money, and as a poor student in need of 'beer vouchers', I was interested. She got me a start, and after a week or so, I was making fantastic money for very little effort. Knock on a door, tell them what the offer was and you'd sign up about one in three. Better than that once you figured out how to sell the appeal!

Anyway, a few years later, I was back knocking on doors, this time selling home security systems. I'd take an evening and canvass maybe 30-40 houses and make 3-4 sales - probably two grand or more in sales. Then I'd work two evenings and a Saturday doing the installs​. I soon figured out that the sales was the easy bit. Easy money for easy work.

I can't tell you the number of sales books I read and CD's and cassettes I listened to. But I got pretty damn good at it​. Not because I had to, because I wanted to. It's the best paying job in the world!

Zig Ziglar once said that "Nothing happens until someone makes a sale". True that! The wheels of business don't turn without sales.

Here's another truth. Marketing makes the selling easy. Especially if you can't knock on doors for customers!​

So why do you need small business marketing?

If you're potential customers know that they have a need for your product or service, then it's good marketing that will get you found ahead of, or with, your competition​. Lets say you sell kitchens. The old way of marketing was the Yellow/Golden Pages. Lots of competition in there - so the bigger the ad, the better chance you had of standing out. Expensive that!

Today, you should have a website. Not just any website, but a very good lead generation site, with great SEO that gets you ranked on page one of Google (because that's where people go when they're looking for anything!). You could use Adwords or Facebook ads. You could advertise in kitchen magazines or local papers, and that's expensive too. There are in fact lots of ways to do it, but the goal is to get people to call or email you.​

​Good marketing attracts potential customers to your business. No marketing equals no customer attraction. Many small businesses really do struggle - and all because there's no marketing being done.

You can be the best kitchen fitter in the world, and you might even be a great salesperson too, but if the phone don't ring or the door don't swing - you have no-one to sell to.​

​So what should you do to get the phone ringing? I'd suggest starting with deciding on who it is you want to market too. Don't fall into the trap of saying 'everyone'. You can't market to everyone. Your not Coca Cola. There is an ideal customer for every small business. You need to start with the who and create a marketing and sales strategy around that - before you start thinking about tactics - like advertising or websites.

If this has got you started thinking, and you'd like to have a chat​ about it, drop me a line. email me at [email protected] or hop over to the contact page and fill out the form. I'm gonna start doing some free Small Business Marketing workshops around the country in a few weeks. Let me know if your interested?

Cheery Bye for now.
Adrian