Every business needs a regular flow of new enquiries to keep the wheels turning. Facebook lead generation is one way of generating those enquiries, but is it gonna work for you?
Let's start by making sure everyone understands what Lead Generation is... It's simply attracting people toward your business (in this case online) who have some level of interest in your product or service.
It's important to note that in Lead Generation, you are not trying to sell them anything. You only want them to "raise their hand" and show interest.
Lead generation can be done by offering something that is of interest - like helpful information, a free guide, a checklist, a free trial or sample, a free consultation, etc.
This lead generation is intended to provide something that is of interest, in exchange for their contact details - such as name and number or email. Once you have gotten their attention, and some level of interest - and collected their contact details - you should now follow up.
In days gone by, when businesses advertised in the newspapers, most would place what's known as "brand" adverts. Basically their name, logo, description of their product, how long they've been in business, and their contact details.
The really sharp advertisers used a method of advertising which attracts a response. They'd use smaller, cheaper, lead generation adverts to get the attention of those most interested. Then they'd follow up with the people who provided their contact details.
You might think that there's no real difference here? They are both advertising - right?
Well the lead generation adverts only cost a fraction of the cost to run. Which means they can afford to run the ads in several different papers, and run them continuously. Aaaand... the follow up could be a 12 page booklet or a 200 page book, video tape, audio cassette - whichever they chose to do. The guys running the brand adverts were hoping that their logos would do the trick.
Here's another big advantage to lead generation. It gives you to opportunity to follow up. And you can follow up again and again, giving you a much higher chance of making the sale.
I hope by now, you see the difference between the lead generation advertising and the brand adverts?
So what has this to do with Facebook? Well Facebook advertising can be run with the same principles as the old lead generation adverts. You can attract attention from people who may be interested in what you offer, and it creates the opportunities for you to follow up.
That's a short and sweet description of how lead generation advertisng could help your business. In practice, it ain't just that straight-forward. There's a lot of levers to pull and buttons to push in the background to make it work.
Ideally you would have the facebook advertising integrated with your website and with a CRM system (customer relationship management).
That might sound a bit complicated and scary to you? Okay - so it is a little complex to set up and get working together right - but once it's working - it works away in the background all alone. It's like a 24 hour, 7 day-a-week sales person.
For all that this system may take some thinking, planning and work to implement, it will make your life in business much simpler, and save you a lot of time and effort.
If you're interested in finding out if and how something like this could work in your business, please feel free to go to the home page and fill out the form for a free consultation and chat.
Please note that this system will not work for every business. It will for work for most, but some are more difficult than others and may not be suitable.
What's the main reason businesses fail?
You've heard that two out of five new businesses started will fail within the first 3 years? And apparently 4 of every 5 don't make it to the 10 year mark...
Those numbers are hardly encouraging for anyone thinking of starting a business.
Do you know what's the main reason businesses fail - specifically small business?
Not running out of cash - that's just a symptom.
The biggest cause of failure is not getting enough customers.
And the reason they don't get enough customers is because they don't get get enough enquiries.
And the reason there isn't enough enquiries is because they don't do marketing - either not enough, not at all, or just do it badly!
But that's not their fault... Nope.
Everyone starting a new business is told a load of tales about having a great product, and doing good work, having a low price (being competitive), borrowing enough money, etc.
No-one telly you how important it is to know how to do marketing or sales.
Both are really important for the survival and growth of any business.
Marketing is everything that you do to make the phone ring with new enquiries. Selling is what you do when you get those enquiries on the phone.
Most small businesses don't have a process or a system for either marketing or selling - they just wing it and hop for the best.
Would you like to find out how to put a reliable and repeatable marketing and sales system into your business?
Grab a free 20 minute consultation with me by going to our site and filling out the form
Hop over there now to www.Leading-Results.com and book your slot.
Lots of business owners don't like the idea of online advertising - for various reasons...
The first reason being is that many people don't understand how advertising on the internet works.
Yes - you probably know a bit about searching for a product or service on Google. But most don't know the difference is organic search, paid search and display adverts.
Fewer people know about FaceBook advertising - or how it works. It's a different animal from Google altogether. You can think of Facebook advertising as kinda like newspaper advertising of old...
Think for a minute about newspaper advertising. If you're a business owner, you'd have put your ad in the local paper, maybe in the local services or classified's section.
You would hope that enough people would see your advert and that someone seeing the ad, would need your service and call you.
Note that most people didn't go looking for the newspaper to find your ad. the were reading the paper and happened across your ad.
FaceBook advertising is the same. People don't go to FaceBook looking to buy a product or service. If your ad is placed in their news-feed, at a time when they are thinking about "that service", then there is a very high likelihood that they will click on your ad and engage with you.
this might seem pretty simple, but i't a bit more complicated than that. See, with Facebook ads, we can put your advert in front of people who are likely (according to their online actions, conversations and behaviours) to want your services or product.
You could think of it like placing an ad for your gym in a fitness magazine, that's being given out for free to people who are attending a health and fitness seminar. That's how good the targeting can be...
However, there is a catch. You've got to be able to place the right ad, in the right magazine, at the right seminar... that's not just so easy!
But luckily for you - that's what we're good at!
Click Here for the Contact us link and get in touch now.
Can you get customers from Facebook?
Indeed you can, and here are a 3 ways of doing it.
The old way - and least effective way is to set up a page for your business. You've seen this lots of times. It's really popular with beauticians and hairdressers. The post a few pictures of their latest client. Tag the client in the post and the clients friends and family will "Like" and share the post because of the person that has been tagged.
This works well for hairdressers and beauticians, because they generally have the same clients coming back to them again and again. They might pick up a new customer because the post has been seen.
This is the least effective means, for a couple of reasons.
Here's the main reason.
When you post anything organically, it's only seen by about 10% of your friends in their Facebook newsfeed.
Why only 10% - because Facebook is a business and they don't want to give away free advertising. The visibility is much lower when it's a post on a business page. FB wants you to pay to advertise - after all they need to make money from this!
The second way - slightly more effective.
When you create a post on a business page - you'll be offered the ability to "Boost this Post". This means that by paying, you can extend the reach of your post - more people will see it.
You can select the location of the people that you want to see the post.
It's better than organic posts, but only just. You can't see who is seeing your posts, the demographic data or any helpful information that will guide you to improve.
On the plus side - it's easy to use. On the minus side - it's easy to use - and loose money on fast. I'd say it's on a par with Adwords - dangerously easy. You can spend a lot of money on ir really fast and get no results if you're not sure where you're going...
The third and best way is Paid FaceBook advertising.
So what is this?
If you've noticed the posts in your facebook newsfeed - that have the word "Sponsored" in the top left corner - they are the paid ads.
Why are they so good?
We can place those adverts in front of the people who are most likely to be interested in them.
I'll try to explain this better....
Imagine for a minute that you own a gym.
the old way of advertising a gym was to place an advert in the local newspaper and hope that enough local people, who are interested in fitness will see the advert and respond.
With FaceBook ads, we can place the ad for the gym, in front of local people, who have shown an interest in fitness and health, and we make it easy for them to respond to the ad right away.
The really big benefit is that we can place the ads ONLY infront of people who may be interested - and we only pay for it when someone clicks on our ad. That's why it is known as pay-per-click advertising.
Is January going to be a quiet month for your business?
It doesn't have to be.
Retail will have a busy month - helped along by the January sales. But the retailers do well on the full price items too in January - not only the sale discounted items.
Car sales will be pretty good and many car buyers will want the '17 registrations.
Lots of property sales will be done. People change jobs, and don't forget the gyms.
The gyms make a killing in January...
The reason I mention this is because I've spoken to a lot of people over the last few weeks that expect January to be a quiet, hungry month - when in reality, it's really busy many.
For those that expect doom and gloom at the start of the year - it probably will be a self-fulling prophecy. Their heads are down. They cut back on promotion and marketing their businesses. Staff moral tends to be low in January and the employer does little to correct this.January is a fantastic opportunity to help your business shine - and few take advantage of it.
They just don't know how.
It seems easier to wallow i self pity, than it is t do something about it.
What are you planning for your business?