Getting business from the web... Easier said than done, right?
You just need the Google Fairy Godmother to wave her wand over your site for it to get to page 1, or some £99 a month SEO guy who calls on the phone - and all your problems will disappear.
Well, good luck with that.
So, smarty pants... what does it take to get on page 1 of Google?
1. You need a website. Not a facebook page - you need a proper website. And by proper, I mean a site that's built on wordpress (or drupla).
N.B. Stay well clear of the "easy to use and free" site builders like Wix, Weebly and Squarespace. You might build yourself a nice looking site, but unless you have no competition - it will never see the light of day.
2. Keywords. Start by choosing 3 or 4 keywords or phrases that your customers would use to search for your "thing". For example - if you do crash repairs - they might search for "car body repair", "crash damage repair", "dent fixing", etc.
3. Content. Now you have your key words or phrases - you need to write some decent content, based on each of these keywords. Back in the day, you'd get away with one article each per keyword. Now, it's got competitive - so you'll need 3-4 articles per keyword. The more content Google sees on a topic on your site - the more authority it believes you have - and Google likes authority.
4. Unique content. You can not simply copy and paste content that you've "borrowed" elsewhere. You'll need to write unique content pieces - and no duplication of content on your own site either.
5. Links. You'll want internal links between pages. Outbound links to other authority sites and links to your site, from people who like your content. The more links - the more authority your site has!
6. Pictures and video. Embedded pictures and video are great for Google. Embedded Youtube videos and links from YT videos are great. Optimised video and pictures.
7. Logo's on your site help add authority.
8. Name, address and phone number and make sure that they match the name address and phone number that are listed anywhere else.
9. Social media links from Youtube, Twitter and Facebook
10. Citations which are mentions of your website from other sites with authority across the web.Citations from universities are extremely good - but also extremely hard to get.
11. Schema. This is a marking up of your content and overall site that tells Google what your site is about, who you are and where you are. Not many SEO's understand this enough to be able to use it well.
Get these 11 points down and you'll be off to a great start. In fact, if you get these right, you'll probably be ahead of 75% or more of the competition.
Getting business from the web isn't that hard if you have the basics right
Ta for now
Adrian McGivern is a certified Duct Tape Marketing Consultant and Certified Digital Marketing consultant. An SEO and Facebook Advertising specialist - to bring new leads and help convert them to sales. Adrian is a specialist in helping small to medium businesses to get more customers using online and offline marketing. He has over 20 years experience running small businesses. He has written two books on small business marketing and sales. He holds an engineering degree and an MBA. Adrian is a husband of one and father of two. He is said to be very good at his job and loves what he does.