Seriously. You’re probably doing some form of marketing, even if you don’t realise it. Even word-of-mouth is marketing.
Some people hate the very mention of the word. Many mis-understand it – confusing it with advertising. Advertising is but one aspect.
Other examples include Direct mail, cold calling, newsletters, email, shop front signage, signage on vans, branding on packaging – and many more
So what exactly is Marketing and how can your small business take advantage of it?
Direct mail, your