What's the main reason businesses fail?
You've heard that two out of five new businesses started will fail within the first 3 years? And apparently 4 of every 5 don't make it to the 10 year mark...
Those numbers are hardly encouraging for anyone thinking of starting a business.
Do you know what's the main reason businesses fail - specifically small business?
Not running out of cash - that's just a symptom.
The biggest cause of failure is not getting enough customers.
And the reason they don't get enough customers is because they don't get get enough enquiries.
And the reason there isn't enough enquiries is because they don't do marketing - either not enough, not at all, or just do it badly!
But that's not their fault... Nope.
Everyone starting a new business is told a load of tales about having a great product, and doing good work, having a low price (being competitive), borrowing enough money, etc.
No-one telly you how important it is to know how to do marketing or sales.
Both are really important for the survival and growth of any business.
Marketing is everything that you do to make the phone ring with new enquiries. Selling is what you do when you get those enquiries on the phone.
Most small businesses don't have a process or a system for either marketing or selling - they just wing it and hop for the best.
Would you like to find out how to put a reliable and repeatable marketing and sales system into your business?
Grab a free 20 minute consultation with me by going to our site and filling out the form
Hop over there now to www.Leading-Results.com and book your slot.
Adrian McGivern is a certified Duct Tape Marketing Consultant and Certified Digital Marketing consultant. An SEO and Facebook Advertising specialist – to bring new leads and help convert them to sales.
Adrian is a specialist in helping small to medium businesses to get more customers using online and offline marketing.
He has over 20 years experience running small businesses. He has written two books on small business marketing and sales. He holds an engineering degree and an MBA.
Adrian is a husband of one and father of two.
He is said to be very good at his job and loves what he does.