What, No Website? Here's why you need a website.
It's really surprising just how many businesses don't have a website in 2017..
I've been doing a little bit of research on this over the past 2 months. I'm just really interested in finding out why that's the case.
Having spoken to nearly 100 business owners, who don't, over the past 2 months, they've given several reasons why?
Here they are:
1. They don't know where to start. They aren't a techie and don'y know anything about how to get a website.
2. They got prices for it in the past - but it was too expensive.
3. The don't see the value in it / don't see the point.
4. "My customers wouldn't look on the web for us".
5. "I've never gotten around to it".
If you don't have a business website, there's a good chance that your reasons fall into one of the 5 categories above.
If you have a different reason - I'd love to hear from you...
Anyway, I'm not into arguing that anyone's right or wrong. If you don't have a site and feel that you don't need one - and you're happy and busy - I'm happy for you.
For anyone else who's not busy - and probably not happy with that - here is my humble opinion. Here's why you need a website.
Not being a techie is no reason for not having a site. Lets's assume for a minute that you're a kitchen manufacturer/ fitter. Do you need to know anything about engine repair/maintenance to have a van? You wouldn't let not knowing how to change the oil stop you from having a van for work?
Same goes for having a website. Someone else will look after the techie stuff and let you get on with your work and running your business.
If you've gotten a price for a website in the past - you may have been put off by the prices.Yes, some websites can be really, really expensive (our's are not). I have a friend who builds websites for doctors and medical centres. He charges anywhere from 10k and up for a website. That's pricey.
At the other end of the scale, you an get a really basic, template site for €49.
As much as I'll tell you that you don't nee to spend the price of a family car on a business website - similarly - don't believe that you'll get a website for the price of taking the kids to the movies on a Sunday afternoon!
I've had people ask me on more than a few occasions - about the €49 websites. All I can say is - be realistic. What do you think you'll get for that kinda money.
Seriously... A decent website will be the most valuable tool in your business. It's a 24 hour, 7 day a week salesman. when something is gonna bring in the enquiries for your business - put a realistic value on it.
Next point. They don't see the value in having a site!
If you had a billboard, with flashing neon lights, on a busy road that has thousands of people passing it every day - what type of business would you have to be in, not to get phone calls?
I don't care what business you are in - but you have competitors. and if your competition has a website - they are getting customers that should be yours. They are eating your dinner! No doubt.
You have nothing to loose by having a decent business website.
You have everything to loose if you don't!
"My customers's aren't looking for us on the web"... Ya' think so? I can't think of a single business that I've talked with over the past 2-3 years that wouldn't benefit from having a site.
Google is your friend - but only if you have a website.
Never got around to it - maybe if you've been rushed off your feet since 2005 - you could be justified with this answer.
During the last recession - while many of my competitors in my engineering business when out of business - we were flat out. We were honestly really busy, while many business owners that I knew and talked to were struggling. I'm not saying that to brag. Definitely not. A lot of people suffered because they had no work. But the ting that helped us was I had gotten very good at marketing - that includes having a good website that was bringing in lots of business leads and enquiries.
A website is not a magic bullet. It will not solve all your business problems. But a decent website and a little ibt of marketing will get you far ahead of your competition, bring in new customers and get your cash flow healthy.
Get in touch for a free chat about how you can get more business enquiries and customers.
Adrian McGivern is a certified Duct Tape Marketing Consultant and Certified Digital Marketing consultant. An SEO and Facebook Advertising specialist - to bring new leads and help convert them to sales. Adrian is a specialist in helping small to medium businesses to get more customers using online and offline marketing. He has over 20 years experience running small businesses. He has written two books on small business marketing and sales. He holds an engineering degree and an MBA. Adrian is a husband of one and father of two. He is said to be very good at his job and loves what he does.