Is January going to be a quiet month for your business?
It doesn't have to be.
Retail will have a busy month - helped along by the January sales. But the retailers do well on the full price items too in January - not only the sale discounted items.
Car sales will be pretty good and many car buyers will want the '17 registrations.
Lots of property sales will be done. People change jobs, and don't forget the gyms.
The gyms make a killing in January...
The reason I mention this is because I've spoken to a lot of people over the last few weeks that expect January to be a quiet, hungry month - when in reality, it's really busy many.
For those that expect doom and gloom at the start of the year - it probably will be a self-fulling prophecy. Their heads are down. They cut back on promotion and marketing their businesses. Staff moral tends to be low in January and the employer does little to correct this.January is a fantastic opportunity to help your business shine - and few take advantage of it.
They just don't know how.
It seems easier to wallow i self pity, than it is t do something about it.
What are you planning for your business?
Adrian McGivern is a certified Duct Tape Marketing Consultant and Certified Digital Marketing consultant. An SEO and Facebook Advertising specialist – to bring new leads and help convert them to sales.
Adrian is a specialist in helping small to medium businesses to get more customers using online and offline marketing.
He has over 20 years experience running small businesses. He has written two books on small business marketing and sales. He holds an engineering degree and an MBA.
Adrian is a husband of one and father of two.
He is said to be very good at his job and loves what he does.